SUNY New Paltz in Ulster County, New York is a public liberal arts college, but on this flamboyant campus, visual arts reign supreme.
Students aren’t afraid to experiment with radical, controversial ideas or stop members of the campus community in their tracks. Take Connor Henderson, a fourth-year art education and photography double major, whose class project for his fall 2016 Photobooks and Illustration course quite literally popped up one morning in the academic quad.
A multi-platform artist who approaches his work from a “critical feminist lens,” Henderson toyed with the idea of privacy and surveillance in our society. He snapped hundreds of photos of campus community members walking across the quad, unbeknownst to his subjects. A week later, Henderson printed about 50 of the photos he’d taken and assembled them into a pop-up art installation on the facade of the Humanities classroom building around 9:30 a.m. Featured among the photos were portraits of faculty, students, and even casual passersby walking through campus. The portraits were blown-up into small, tile-like squares, spotlighting the expressive — and, occasionally, painfully awkward — visages of his unwitting subjects.
Henderson didn’t try to be particularly discreet during the photographing or installation process, nor did he ask any facilities managers or campus administrators for permission to install his piece. “I was just standing in the middle of the walkway taking pictures, and not one person asked me what I was doing,” he says.
What Henderson didn’t anticipate was the visceral reaction the campus community had to his artwork. The artist received multiple reports of people “tearing down the photos,” he says, and since he didn’t ask anyone for permission to display his work publicly, janitors eventually tore down the remainder of the installation. He received angry emails and Facebook messages galore, but Henderson wasn’t fazed.
“Reaction wise, I assumed that people would probably be a bit shocked, confused, and possibly curious,” he says. “I thought that a lot of people would probably come up to me and ask me what it was about. I had felt as though people may possibly tear it down and that people would want to know more about it. But I honestly did not anticipate any type of reaction near the volume that I received.”
On the other end of the spectrum is Jacqueline “Jacqui” McCullough, a recent New Paltz graduate who earned her bachelor’s of fine arts in graphic design. For her senior thesis project during the spring 2015 semester, McCullough hand-lettered a series of chalkboard displays and postcards with motivational, positive quotes. McCullough’s displays were featured prominently in classrooms across campus, and she hung 50 or so postcards on the walls of the tunnels between Lecture Center and Sojourner Truth Library. Her intricate, ornamented lettering, complete with delicate filigree and complementary color schemes, was difficult to miss.
It was a laborious process, McCullough says: the postcard installation alone took up to 15 hours to complete. Each of McCullough’s chalkboard displays took between 4–10 hours, including her planning and sketching process. When her thesis project was finalized, though, the artist delighted in seeing the campus community’s reaction to her work. “I would go into classrooms in the evening [to make the chalkboard displays,] and then I’d see people’s reactions to them the following week on Instagram or Snapchat,” she says. She called her project Public Positivity, a moniker that played off of her desire to give back to the community she called home, she says.
“New Paltz is such a wonderfully positive place that really helped me become comfortable with myself, and I wanted to give a little bit of that energy back to the campus,” McCullough explains. “Each Public Positivity piece was directly influenced by a specific person [in my life] and their story. When a friend would tell me about some sort of issue they were having, I tried to react with a hand lettered message. Sometimes I’d give it directly to them, or send them a picture of it, and sometimes I’d turn it in a Public Positivitypiece.”
Though markedly less controversial than Henderson’s take on public art installations, McCullough’s works received ample response from the campus community, too. Like Henderson, she welcomed the reaction. “That was really the whole purpose of the project,” McCullough says. “I wanted each of my pieces to take on a new life once it left my hands and entered someone else’s.”
Public Positivity for TLR from Sam Manzella on Vimeo.
The breakdown: art in public spaces
Despite their radically different projects, Henderson’s and McCullough’s works have one key thing in common: their backdrop, a public space not designed for or typically associated with art. It’s the underlying thread that links these projects, and it’s a key piece of insight into why art installations in public spaces often elicit such intense and evocative reactions from spectators.
Dr. Rachel Somerstein, a visual culture scholar and assistant professor of journalism and digital media at SUNY New Paltz, explains that art in a public space isn’t inherently different from art in a formal gallery setting. Instead, it’s the audience’s reaction that differs, she says.
“When we go to a museum or a gallery, the space instructs us to a large degree on how to feel and how to approach the art,” Somerstein says. “We’re told just by virtue of the space or environment that [the art] is special or important, and we should have a certain kind of respect for it. I think that when we encounter art in a less formal setting, we don’t necessarily have that feeling that it’s apart from us, or that we have to respect it.”
What does Somerstein think of pop-up art installations, like McCullough’s and Henderson’s work? It’s a great way to try out ideas, she explains: artists often feel a lot of pressure if they’re putting together a show or exhibition for a formal setting. For some people, that pressure can be motivating…but for others, it can be incredibly stifling.
That’s why Somerstein believes that colleges and universities are prime settings for pop-up art installations. Art students learning to hone their craft can experiment with new ideas, especially ones that are too controversial or incendiary for a more rigid, formal setting.
“In some ways, you’re in a very powerful position when you’re a student artist,” she explains. “You have less to lose or less at stake, in a way, than someone who’s a faculty member, who if [they] did something very controversial could lose their job. That’s why so many radical social movements tend to come from students: they have independence from their families, but they don’t have the sort of responsibilities that people who are 10 years older than them might have.”
According to Somerstein, art in a public space is less elevated than art in a formal setting…and that’s precisely why some artists chose to display their work in an informal, public area. An artist might not want their audience to feel intimidated by their work, as viewers might feel in a setting like a gallery or museum, where social etiquette is highly emphasized, Somerstein says. Formal artistic settings, where artworks are usually commodified by default, attract a very specific type of audience, and an artist might want to broaden their range of exposure to a more general viewership. Public art doesn’t require that viewers pay or go out of their way to gain access to a museum or gallery, Somerstein says, which can be a barrier for many people in and of itself.
Many communities across the country, especially in major urban areas, are fighting to preserve and expand upon public art installations. A June 2016 article from St. John’s Law Review details how public art installations in cities like New York City, San Francisco, or Chicago are “[destroyed] more often than one might assume.” Henderson’s project instantly comes to mind, and similarly thought-provoking, controversial works are often the victim of desecration by angry community members or community officials looking to stifle controversy.
But public art can serve as a tool to beautify and decorate public spaces, enhancing the quality of life for the people who inhabit those spaces, the article’s authors argue. Perhaps most importantly, public art builds community. Whether through a shared misunderstanding or a shared appreciation, public art can bring people together, unifying community members across barriers of gender, race, class, or ethnicity. Somerstein also believes that art installations in cities can spur and spread positive social change.
“[Art in cities can] bring about innovation and progress,” she says. “Universities, when they’re working really well, are like cities in that way: there are all different kinds of people, thrown together, all on their quests go about their daily lives. [They try out] new ideas among one another — progressive [ideas], even provocative ones.”
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